Application of Big Data Techniques to a Problem
Application of Big Data Techniques to a Problem From the previous posts, it is clear that Big Data is collected, stored and utilised in the real world at enormous scales by huge companies. Now I want to show directly how these companies use this data to address their problems in the modern world. Netflix Netflix is known for its great, vast choice of shows that users love. But how does Netflix know what each individual customer might want to watch? Netflix recommends specific titles for each user on the home page. It uses multiple algorithms for personalised rankings, searches, similarity ratings, ranking and more to narrow down the shows to display on the recommended screen for each individual customer. It looks at what titles the user has watched, searched for, and rated good or bad so the system can show them similar content. Additionally, if user A shows the same interests as user B, Netflix will show user A the user B's recommended shows. Each show is also put into some of th...